All town’s host events. Dallas is no exception, hosting many events. There areDallas corporate events, Dallas team building events, Dallas social events and many more. Most towns can be host to a multitude of gatherings, some to inform, some to entertain and some to market goods. Some cities and towns build economies around events, others see a a way to enrich their town and want to keep it going. Some towns have seasonal economies and struggle to find ways to get through the rest of the year.

Telluride Colorado has a distinct advantage over summer destination towns. Telluride is an isolated ski town that has a charming town and an excellent ski resort. During the winter, the town is crowded with the many tourists. People travel there to enjoy the winter recreation and spend money throughout the town on meals, clothes, food, massages and entertainment. Skiing attracts a more affluent crowd so luxury and non-essential businesses do well. But Telluride has a challenge; there is no skiing in the summer. Telluride’s advantage was that it’s busy season was during the coldest seasons. Unlike resort towns in the North East, the off season in Telluride offers some of the best weather. This was a perfect situation to create a four season resort town.

Telluride located in the far reaches of Colorado which is not far from Durango in the southwest corner of the state. It is a little town in a box canyon far away from any major urban population center. It was once a mining town but now offered little industry outside of being a ski town. The town representatives began bringing in summer festivals including music festivals, a mushroom festival, a film festival and art events. There are many outdoor adventures and tours for visitors who come to Telluride. It constructed a city campsite that bordered the wilderness and was also close enough to walk into the town, though shuttles ran on a regular schedule. The Telluride Bluegrass Festival turned into a major festival. The film festival has gained a strong reputation and a loyal following. The film venues were in old historic theaters. There was also an effort to turn the celebrity event more public friendly, with outdoor seminars and theater in the park in the shadows of the mountain.

Telluride was also hindered by real estate limitations. The town is located between three cliffs. There was no real property to develop and many of the buildings held historic significance and charm. Building the town to meet the demand would require destroying the charm that helped draw the crowd. Here again Telluride had an additional advantage. The bulk of the ski area was on the slopes on the other side of the mountain. To travel by car it was nearly a 15 mile trip, but the Gondola was able to create a short trip between the two areas. One area could retain the old fashion charm, the other could offer all the modern amenities of resort living.

Telluride has created a four season destination by utilizing its natural resources, preserving its heritage, and creatively expanding both the town and the town’s attractions.